Things are always buzzing at Made in Nature’s test kitchen in Boulder. Getting ready to celebrate its 30th anniversary, the healthy-snack company continues to create flavorful, innovative nibbles using fruits, vegetables and other ingredients from around the world.
“I describe our products as ‘ferociously flavorful,’” says Wendy Goldner, vice president of marketing. “We are dedicated to producing the cleanest products that you can buy, and we’re always searching for ingredients with the best taste of place.” That means figs and cherries from Turkey, mangoes from Mexico and the Philippines, dates from Tunisia, blueberries from Canada, and apples from the United States—all USDA Certified Organic and non-GMO.
Goldner shares that it takes about six months from testing and tasting to production and packaging for a new product. “We use a culinary approach to all of our new products,” she says. “We always start with a palette of fresh fruits and/or veggies, and then play with combinations with other ingredients, like spices, seeds and nuts, to create unique, exciting snacks. Everything is either baked or dried.”
Take Made in Nature’s yummy Figgy Pops, for instance, made from fruit, nuts or seeds, and spices. “They’re all raw with no added sugar and make a great snack for energy on the go,” says Goldner. There are also the newly launched Veggie Pops, made with ingredients like kale, chickpeas, almonds and spices.
“We like to say that we are creating nutritious, good-tasting, whole-food snacks that people can live on,” says Goldner.