Get Savvy with SmartLabel

Want to learn more about what’s in a product? See if it has a SmartLabel.

By Live Naturally Staff

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Launched in 2016, the SmartLabel program is gaining traction, with more than 40 major companies—including Unilever, General Mills, Barilla, Blue Diamond and Kellogg’s—using the technology on 22,000-plus food, beverage, household, pet care and personal care products. If you find a SmartLabel QR code on a package, scan it with your smartphone or visit and use the SmartLabel Product Search to access detailed product information that won’t fit on a product’s packaging. Possible info includes: nutritional specs, allergens, third-party certifications, social-compliance programs and company/brand details.

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