Educating Consumers on Organic
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Educating Consumers on Organic

A new report notes that food companies should do more to help educate consumers about what 'organic' means.

By ReportLinker

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Some insightful research published through ReportLinker and developed by the HPS Food Group tells us that the usual U.S. buyer of organic food products, whether frequently or infrequently buying, doesn’t fully understand what protocols those products go through for USDA certification or what the word “organic” really indicates.

For a food product to carry the description “organic” on its labeling, it has to have been made in accordance with strict protocols that were first put in place by the USDA in 2002. “Organic” does not necessarily mean that a product is 100 percent organic; it does, however, indicate that it’s a minimum of 95 percent organic. “Organic” is not the same thing as the (labeling-wise) undefined word “natural” used in food labeling. (“Natural” simply tends to mean predominantly free of artificial ingredients.)

A farm or food manufacturer must be certified by an agent from the USDA’s NOP (National Organic Program) to be permitted to label its product “organic”. For that business to continue putting “organic” on its labels, it must be inspected and re-certified by NOP each year. Imported foods to the U.S. labeled “organic” have to meet the same standards; if it’s found that an imported food doesn’t meet them, then it’s producer will be told to remove the “organic” label or face prosecution from the USDA’s attorneys.

From 2002 through 2016, the number of certified organic foods producers in the U.S. grew by 237 percent. The total amount of land now devoted to growing crops organically in the U.S. has reached more than 4.36 million acres (6,800 square miles), an amount of land more than double that comprising the state of Delaware.

Cultivated lands certified as devoted to organic food production are forbidden from having any synthetic chemical pesticides used or GMO crops grown on them. However, naturally-occurring pesticides and pest control methods are used. What’s more, crops made through the process of mutagenesis are also grown on these lands.

From 2005 through 2015, the sale of organic food products in the U.S. grew by more than 200 percent. This rate of growth far outpaces that of total food product sales (31 percent) in spite of organic foods being significantly more expensive, which shows how important organic eating has become to a great many American households. In fact, if the organic food industry were, itself, a single corporation, it would now be featured on the U.S. Fortune 100 list of companies.

Ultimately, food consumers in the U.S. believe that food producers, rather than the government, the media, or consumers themselves, ought to shoulder the responsibility of making it clear and easy to understand exactly what “organic” labeling means. With Americans obviously hungry for more organic foods, it would be in the best interests of organic food producers to make a stronger push to educate U.S. food consumers.

 ReportLinker is search engine for economic and industry statistics that turns data and PDF documents into structured knowledge.

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