Calling new moms and dads: Who doesn’t want their baby to eat delicious and nutritious food? Once Upon a Farm is here to help.  

“Parents make an inherent promise to their baby when they’re born,” says company co-founder Jennifer Garner, a mother of three, as well as a child advocate and award-winning actress. When you have a newborn, “it’s hard to fit everything in and hard to find a balance—it doesn’t exist. In the middle of that, you are asking, ‘How am I going to make fresh, healthy food for my baby?’ Once Upon a Farm’s goal is to help moms and dads keep their promise.”  

So, what’s special about this product? Unlike most shelf-stable baby food in jars and pouches on grocery-store shelves, Once Upon a Farm’s certified-organic fruit and veggie blends and applesauce are cold-processed to preserve flavor and nutrition. “Our products are never heated, never messed with, so vitamins and nutrients in the ingredients are as fresh as when you pick them from a tree or harvest them,” says Garner.  

Flavors range from one-ingredient pouches for ages 5 months and older, to blends for kids 7-months-plus, 9-months-plus and 18-months-plus that include nutrient-dense ingredients, such as avocado, coconut oil and hemp seed to support optimum nutrition for a child’s every stage of development. And every pouch is BPA-free, can be recycled via TerraCycle and features a clear window, so you can see what’s inside.  

“My mom grew up on a farm, and during my years growing up in West Virginia [where the family shopped at Kroger!] with my two sisters, my mom was always connecting us to what she was growing in the garden,” shares Garner. “She wanted to make sure we ate well, and she made everything we ate.” Now Garner is carrying on the tradition through Once Upon a Farm, which sources the bulk of its ingredients from organic farms across the U.S., plus a few abroad. “I am looking forward to helping moms pass along food as close to homemade as possible,” she says. 

What Is Cold-Pressed Baby Food? 

Once Upon a Farm uses high-pressure processing (HPP), a technique that kills pathogens like listeria, salmonella, E. coli and other deadly bacteria, while maintaining nutritional value, flavors, aromas, colors and textures of the fresh ingredients, as well as extending shelf life. No chemicals. No heat. No additives. 

Find these fun flavors at King Soopers in the yogurt section:  

  • Green Kale & Apples
  • Mama Bear Blueberry
  • Wild Rumpus Avocado
  • OhMyMega Veggie
  • Sun-Shiny Strawberry Patch 

All flavors are USDA-certified organic, vegan, non-GMO, gluten-free and kosher. 

Find Jennifer’s fun Mother’s Day-inspired recipe from Once Upon a Farm here