For Jackson’s Honest Chips, what began as a family mission morphed into a business. Founders Megan and Scott Reamer of Crested Butte, Colo. were searching for ways to ease the symptoms of their son Jackson’s rare autoimmune disease by experimenting with different foods. They landed on an anti-inflammatory, low-carb, high-fat diet that the whole family adopted, but they were missing snack foods. So, they started making chips by slow-cooking potatoes in coconut oil, which has natural anti-inflammatory properties and healthy saturated fats.

“The diet really helped address some of Jackson’s issues, and the chips were delicious!” says Megan. “As we continued to play with the diet and understand what we needed to do [for Jackson], we realized we couldn’t find these products in the store, so we continued to make them and decided to start the business to share with others what we learned.” Along with their potato and tortilla chips, all slow-cooked in coconut oil to preserve nutritional values, the Reamers have launched a line of grain-free puffs (no rice or corn) in several flavors.

Sadly, Jackson passed away in 2017, but his legacy lives on through the company. “We’ve gained a lot of comfort continuing to make the chips to help our consumers eat better and to carry Jackson’s story forward,” says Megan. Visit jacksonshonest.com.