Barilla

Making Pasta Exciting Again

Barilla

Making Pasta Exciting Again

Changing the dialogue around pasta.

Like a lifelong friend, pasta can be underappreciated – relegated to the place of standards in your weekly menu. So, when Live Naturally and Barilla partnered to change attitudes around pasta -- particularly among men, small households and Gen Z -- we dug down to the root of the thing.

Ubiquity.

Like that old friend, pasta had, for some, become passé. Enter the “BLANK CANVAS” approach. Using interactive menu-builders and 30-minute meal plans that highlight versatility, we’ve changed attitudes.

Photo credit : Aislinn Kotifani

Ubiquity.

Educational, Healthy Lifestyle Content to Inspire Purchase

Content bundles and derivatives. Ecommerce direct with Kroger for a multichannel experience.

Educational, Healthy Lifestyle Content to Inspire Purchase

Content bundles and derivatives. Ecommerce direct with Kroger for a multichannel experience.

Mikaela

Photo credit : U.S. Ski Team, Max Hall

Authority:

Enter the Superstars! Leveraging influencers -- Chef Lorenzo and Mikaela Shiffrin -- tied to key lifestyle and demographic segments, we’re changing the pasta dialogue.

Mikaela

Photo credit : U.S. Ski Team, Max Hall

Authority:

Enter the Superstars! Leveraging influencers -- Chef Lorenzo and Mikaela Shiffrin -- tied to key lifestyle and demographic segments, we’re changing the pasta dialogue.

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Branded Recipe Videos

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In Praise of Pesto Sauce

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Cooking with Chef Lorenzo Boni

Baked Italian Meals - With a Twist

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Barilla

Making Pasta Exciting Again

Barilla

Making Pasta Exciting Again