Make Pasta Exciting Again
Changing the dialogue around pasta.
Like a lifelong friend, pasta can be underappreciated – relegated to the place of standards in your weekly menu. So, when Live Naturally and Barilla partnered to change attitudes around pasta -- particularly among men, small households and Gen Z -- we dug down to the root of the thing.
Like that old friend, pasta had, for some, become passé. Enter the “BLANK CANVAS” approach. Using interactive menu-builders and 30-minute meal plans that highlight versatility, we’ve changed attitudes.
Photo credit : Aislinn Kotifani
Photo credit : U.S. Ski Team, Max Hall
Enter the Superstars! Leveraging influencers -- Chef Lorenzo and Mikaela Shiffrin -- tied to key lifestyle and demographic segments, we’re changing the pasta dialogue.
Educational, Healthy Lifestyle Content to Inspire Purchase
Content bundles and derivatives. Ecommerce direct with Kroger for a multichannel experience.