Mission Foods
That’s a Wrap

 
 

Mission Foods
That’s a Wrap

 
 

Keto, Carbs, Tortillas … oh, my!

When you launch a new product line that blows through dieting barriers, how do you get the word out? Give it to Live Naturally, they’ll take it everywhere.

 

How will they know?

Attracting and engaging keto and low-carb shoppers to tortillas can be a conundrum. Education is the key and we made it fun – do’s & don'ts, meal plans, recipes – and they listened. The Mission-branded stories and recipes averaged 4:19 time on page – twice the amount of time it takes to simply read an average web page. Now that’s engagement!

mission wrap

mission wrap

How will they know?

Attracting and engaging keto and low-carb shoppers to tortillas can be a conundrum. Education is the key and we made it fun – do’s & don’ts, meal plans, recipes – and they listened. The Mission-branded stories and recipes averaged 4:19 time on page – twice the amount of time it takes to simply read an average web page. Now that’s engagement!

Better-for-You Tortillas

Timing the promotion of low-carb, high fiber tortillas with the new year, focus on trending keywords, superior stories and an amazing product worked in tandem for breakout results. The click-through-rate to the Mission branded content was 700% higher than average!

Better-for-You Tortillas

Timing the promotion of low-carb, high fiber tortillas with the new year, focus on trending keywords, superior stories and an amazing product worked in tandem for breakout results. The click-through-rate to the Mission branded content was 700% higher than average!

 

Casting a Wide Net

Convergence between half a million print magazine ads, engaging storytelling, digital and social marketing and shoppable recipes lead to a total campaign reach that was more than 3x the estimate.

Keto Diet Plan

 
 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers, Kroger and brands.

 

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Health Benefits of the Ketogenic Diet

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Understanding the Ketogenic Diet

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How to Successfully Transition into a Keto Diet Plan

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A Tasty Take on Tortillas

 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers, Kroger and brands.

 

Avatar

VIEW

Health Benefits of the Ketogenic Diet

Avatar

VIEW

Understanding the Ketogenic Diet

Avatar

VIEW

How to Successfully Transition into a Keto Diet Plan

Avatar

VIEW

A Tasty Take on Tortillas

LN Mission

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