Califia
Join the plant-based revolution!


 
 
 

Califia
Join the plant-based revolution!


 
 

Drinkable, plant-based, non-dairy yogurt. That’s a mouthful!

Challenge #1: Peel back the onion for consumers … "what’s in it for me?" Solution: Brand features woven into educational content that demonstrate personal benefits. 73% of users who viewed Califia’s branded content engaged with their recipes.


 

Reduce Your Foodprint

Challenge #2: The plant-based space is crowded with similar messaging. While it’s relevant messaging, as a growing brand in that crowded space we can’t outspend our competition. Solution: Highlight versatility with recipes that are digitally shoppable at Kroger. 10% of social media engagements included a reaction.

Califia Salad

Photo Credit : Califia Farms

Califia Salad

Reduce Your Foodprint

Challenge #2: The plant-based space is crowded with similar messaging. While it’s relevant messaging, as a growing brand in that crowded space we can’t outspend our competition. Solution: Highlight versatility with recipes that are digitally shoppable at Kroger. 10% of social media engagements included a reaction.


Califia Yogurt

Photo Credit : Califia Farms


Feel Good

Challenge #3: We don’t know what we don’t know about gut health. Solution: Leverage a Kroger-based, certified expert to educate consumers about the myriad benefits. Demonstrating the long term results of strategically-produced content, the campaign’s sessions have grown 350% since launch.

Califia Yogurt

Feel Good

Challenge #3: We don’t know what we don’t know about gut health. Solution: Leverage a Kroger-based, certified expert to educate consumers about the myriad benefits. Demonstrating the long term results of strategically-produced content, the campaign’s sessions have grown 350% since launch.

 


 
 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers and brands.


 

 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers and brands.


 




LN and Califia