Califia
Join the plant-based revolution!

Reduce Your Foodprint

Challenge #2: The plant-based space is crowded with similar messaging. While it’s relevant messaging, as a growing brand in that crowded space we can’t outspend our competition. Solution: Highlight versatility with recipes that are digitally shoppable at Kroger. 10% of social media engagements included a reaction.

Photo Credit : Califia Farms

Photo Credit : Califia Farms

Feel Good

Challenge #3: We don’t know what we don’t know about gut health. Solution: Leverage a Kroger-based, certified expert to educate consumers about the myriad benefits. Demonstrating the long term results of strategically-produced content, the campaign’s sessions have grown 350% since launch.

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers and brands.

Probiotics and Gut Health

Plant-Based for Your Microbiome

Drinkable Plant-Based Yogurt

Our Top Picks for Healthy Yogurt