Alpha Foods
Join the plant-based movement.


Plant-Based BOOM

When a progressive brand in an exploding segment needs to drive awareness and purchase in Kroger stores, Live Naturally goes all-in.


Consciousness Raised

Boasting 210% more Alpha-specific website visits than the brand site*, the awareness campaign included how-to editorial, educational features, inspirational brand recipes and informative social posts.
*SEM Rush April 2020

Alpha Foods Burrito

Alpha Foods Burrito

Now You’re Cooking – with Plants

Recipe engagement delivered: 74% of Alpha recipe pageviews included an action – share, print, buy ingredients, etc. Simplifying and supporting the customer journey:
- Awareness through advertising
- Consideration utilizing storytelling
- Turnkey recipe ingredient purchase in Kroger


alpha foods


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