Join the plant-based movement.
When a progressive brand in an exploding segment needs to drive awareness and purchase in Kroger stores, Live Naturally goes all-in.
Boasting 210% more Alpha-specific website visits than the brand site*, the awareness campaign included how-to editorial, educational features, inspirational brand recipes and informative social posts.
*SEM Rush April 2020
Now You’re Cooking – with Plants
Recipe engagement delivered: 74% of Alpha recipe pageviews included an action – share, print, buy ingredients, etc. Simplifying and supporting the customer journey:
- Awareness through advertising
- Consideration utilizing storytelling
- Turnkey recipe ingredient purchase in Kroger
Educational, Healthy Lifestyle Content to Inspire Purchase
Service Journalism that benefits customers and brands.