Califia
Join the plant-based revolution!

 
 
 

Califia
Join the plant-based revolution!

 
 

Drinkable, plant-based, non-dairy yogurt. That’s a mouthful!

Challenge #1: Peel back the onion for consumers … "what’s in it for me?" Solution: Brand features woven into educational content that demonstrate personal benefits. 73% of users who viewed Califia’s branded content engaged with their recipes.

 

Reduce Your Foodprint

Challenge #2: The plant-based space is crowded with similar messaging. While it’s relevant messaging, as a growing brand in that crowded space we can’t outspend our competition. Solution: Highlight versatility with recipes that are digitally shoppable at Kroger. 10% of social media engagements included a reaction.

Califia Salad

Photo Credit : Califia Farms

Califia Salad

Reduce Your Foodprint

Challenge #2: The plant-based space is crowded with similar messaging. While it’s relevant messaging, as a growing brand in that crowded space we can’t outspend our competition. Solution: Highlight versatility with recipes that are digitally shoppable at Kroger. 10% of social media engagements included a reaction.

Califia Yogurt

Photo Credit : Califia Farms

Feel Good

Challenge #3: We don’t know what we don’t know about gut health. Solution: Leverage a Kroger-based, certified expert to educate consumers about the myriad benefits. Demonstrating the long term results of strategically-produced content, the campaign’s sessions have grown 350% since launch.

Califia Yogurt

Feel Good

Challenge #3: We don’t know what we don’t know about gut health. Solution: Leverage a Kroger-based, certified expert to educate consumers about the myriad benefits. Demonstrating the long term results of strategically-produced content, the campaign’s sessions have grown 350% since launch.

 
 
 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers and brands.

 

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Probiotics and Gut Health

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Plant-Based for Your Microbiome

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Drinkable Plant-Based Yogurt

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Our Top Picks for Healthy Yogurt

 

Educational, Healthy Lifestyle Content to Inspire Purchase

Service Journalism that benefits customers and brands.

 

Avatar

VIEW

Probiotics and Gut Health

Avatar

VIEW

Plant-Based for Your Microbiome

Avatar

VIEW

Drinkable Plant-Based Yogurt

Avatar

VIEW

Our Top Picks for Healthy Yogurt

LN and Califia

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